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"Living In Koreatown Exotic Flavor, Beyond Just the Food".
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^ a b Baldwin, Deborah (October 17, 2008).Most mom-and-pops are gone, and 32nd Street is now dominated by chains due to high rents and policies in Korea itself. ^ a b Sam Kim, photography by Gary He (July 31, 2018).Manhattan's Koreatown, historically known as a more tourist-oriented alternative to Flushing and Murray Hill, Queens (part of the Long Island Koreatown), has since developed a reputation as an authentic Korean dining destination. Korean restaurants in the district have had to expand or stay open around the clock to meet rising commercial rents and stay financially viable, given the growing prestige and high customer volume generated by foot traffic in Koreatown, Manhattan, and greater investment and involvement by the Korean chaebol. Some 24/7 restaurants conduct business on Korea Way. Development as a Korean dining destination Although Korea Way continues to represent the heart of Koreatown, situated between Broadway, Sixth Avenue, and Fifth Avenue, Koreatown itself as of 2015 has been expanding further eastward from Fifth Avenue along East 32nd Street, toward Madison Avenue in Midtown Manhattan, in the direction of Queens and Nassau County. Numerous Japanese restaurants have also emerged in Manhattan's Koreatown. Korea Way features numerous restaurants that serve both traditional and/or regional Korean cuisine and Korean fusion fare (including Korean Chinese cuisine ), several bakeries, grocery stores, supermarkets, bookstores, consumer electronics outlets, video rental shops, tchotchke and stationery shops, hair and nail salons, noraebang singing bars, nightclubs, as well as cell phone service providers, internet cafés, doctors' offices, attorney offices, banks, and hotels. Koreatown's central location and high density of crowded restaurants, bars, karaoke clubs, and spas on Korea Way have rendered it a major tourist attraction and a center of nightlife in Manhattan. The New York City Korean Chamber of Commerce estimates there to be more than 100 small businesses on Korea Way. Korea Way features stores and restaurants on multiple stories, with independently run establishments reaching up to higher floors, exuding an ambience of Seoul itself. The heart of Koreatown is the segment of 32nd Street between Fifth Avenue and Sixth Avenue, officially nicknamed Korea Way.
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"Korea Way" on West 32nd Street in Manhattan's Koreatown